Your name is the first thing people see about you on LinkedIn. Because of this, it’s important to take extra care with it.
Three Tips to Increase Profile Views
LinkedIn members do three things that immediately tarnish their LinkedIn image:
All Caps — Bad
Some LinkedIn members present their names in capital letters. No one wants to read JANE DOE. It’s the online equivalent of shouting.
All Lower Case — Bad
Some LinkedIn members present their names in lower case letters. No one wants to read jane doe. It’s the online equivalent of whispering.
Alphabet Soup — Bad; Credentials — Good
Then there are the members who follow their names with the acronyms for every credential they’ve ever earned. That confuses the reader.
Pick the one or two credentials most relevant to your current career goal and feature those.
Like this: Jane Doe, JD/MBA.
Credentials featured in your Last Name field function as keywords, matter for LinkedIn SEO, and give you immediate credibility.
Include additional relevant credentials in the Accomplishments section of your profile. If a credential isn’t relevant to your current goal, leave it off your resume. It’s just noise to your reader.
Let’s Connect on LinkedIn
Please don’t hesitate to invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer.
The more I know about my readers, the better I can make my blog.
I write executive resumes and LinkedIn profiles. Save time. Look good. Get hired. Email me here for more information.
Image: Fotolia/wavebreak media micro
Updated June 2017
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