You know company research benefits your job search and career in many ways.
For instance, when you research the company you’re about to interview with, you:
- Look more prepared in your interviews.
- Ask more intelligent questions.
- Might find out they’re not the company for you.
Time — the Biggest Research Constraint
You understand the benefits, but sometimes you simply don’t have the time to do company research. In a perfect world, you would assemble a full dossier on the organization, its industry, its products, its performance, its executives, etc.
In the real world, your current boss needs you to finish a report, you want to go to the gym, your daughter needs cupcakes for a school thing, and your spouse is out of town.
Two Google Speed Tricks for Company Research
Beyond using Upwork (not an affiliate) to hire someone to do your research (I do), there are a couple of Google tricks that will help you get relevant search results fast:
- Type the company’s name into your search bar (example: Electronic Arts).
- Trick #1: Click on “News.”
- Click on “Search Tools.”
- Click on “Recent.”
- Trick # 2: Use a preset or custom date horizon to reduce results.
You Don’t Have to Be Perfect to Impress
While this isn’t thorough company research, you will be able to use what you read in your interviews.
When you do this, you will look more curious and more prepared than almost every other candidate. Why? Because sadly, very few candidates do any research at all – even for C-level jobs.
Don’t believe me? Check out Godfrey’s comment below. Or read what the chairman of the largest retained search firm in the world has to say about company research here.
Two More Interview Research Tips
- Don’t forget to prepare to answer questions about your salary history and compensation requirements. You’ll find a quick primer here.
- Read the LinkedIn profiles of the people who will interview you. If you don’t, you might get knocked out of the competition. More here.
Image Courtesy of William Iven
Featured by: SmartBrief
Updated January 2019
© 2015 – 2019, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerist’s posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Lifehacker, Ask.com, Social Media Today, IT World, Smart Brief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.