In late 2015, the Google logo font changed from a serif to a sans serif font for the first time in Google’s 17-year history.
What are serif and sans serif fonts? Learn enough about that for our purposes here.
Why Google Moved to a Sans Serif Font
Per a Google blog:
- In the beginning, people reached Google via a desktop computer. Period.
- Now they get to Google via many platforms, apps, and devices.
- Viewers’ screens vary in size from large (think mega wall screen) to tiny (think smart watches).
The new Google logo font and brand identity package scale effectively from large to small and deliver a “magical” user experience (UX), regardless of screen size.
What the Google Logo Font Change Means for Your Resume
Like Google users, the people who read your resume do so on a variety of devices and screen sizes — most likely from desktop to mobile.
When the world’s most clicked website moves to a sans serif font to improve its user experience, then it’s time to think about the UX of the people who read your resume.
(See more here on optimizing your resume for the 59% of recruiters who read them on mobile devices.)
Google’s New Logo Font Resembles Helvetica
The new Google logo font, Product Sans, was custom designed for the company. However, it resembles Helvetica, a well-liked sans serif font. You can use Helvetica for your resume, but it hogs scarce space.
Calibri, a font designed for Microsoft, again to be read on-screen, makes a better choice for resumes.
Use a Sans Serif Font for Your Resume
When Google and Microsoft, which have mega budgets to design and test UX, embrace sans serif fonts for on-screen use, then resume writers should too.
A few diehards still print resumes to read them, but most people read resumes on-screen.
Take advantage of the majors’ R&D budgets and use a sans serif font to optimize UX for the people who read your resume.
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A Resume Heat Map Study Shows You Where to Use Bold Font on Your Resume. You can read it here.
Image Courtesy of Brooke Cagle
Updated April 2019
© 2015 – 2019, Donna Svei. All rights reserved.
Donna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerist’s posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Lifehacker, Ask.com, Social Media Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.