Google logo font

Choose Your Resume Font to Optimize Reader Experience

In late 2015, the Google logo font changed from a serif to a sans serif font for the first time in Google’s 17-year history. 

What are serif and sans serif fonts? Learn enough about that for our purposes here.

Why Google Moved to a Sans Serif Font

Per a Google blog:

  • In the beginning, people reached Google via a desktop computer. Period.
  • Now they get to Google via many platforms, apps, and devices.
  • Viewers’ screens vary in size from large (think mega wall screen) to tiny (think smart watches).

The new Google logo font and brand identity package scale effectively from large to small and deliver a “magical” user experience (UX), regardless of screen size.

What the Google Logo Font Change Means for Your Resume

Like Google users, the people who read your resume do so on a variety of devices and screen sizes — most likely from desktop to mobile.

When the world’s most clicked website moves to a sans serif font to improve its user experience, then it’s time to think about the UX of the people who read your resume.

(See more here on optimizing your resume for the 59%  of recruiters who read them on mobile devices.)

Google’s New Logo Font Resembles Helvetica

The new Google logo font, Product Sans, was custom designed for the company. However, it resembles Helvetica, a well-liked sans serif font. You can use Helvetica for your resume, but it hogs scarce space.

Calibri, a font designed for Microsoft, again to be read on-screen, makes a better choice for resumes.

Use a Sans Serif Font for Your Resume

When Google and Microsoft, which have mega budgets to design and test UX, embrace sans serif fonts for on-screen use, then resume writers should too.

A few diehards still print resumes to read them, but most people read resumes on-screen.

Take advantage of the majors’ R&D budgets and use a sans serif font to optimize UX for the people who read your resume.

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A Resume Heat Map Study Shows You Where to Use Bold Font on Your Resume. You can read it here.

Image Courtesy of Brooke Cagle
Updated April 2019

© 2015 – 2019, Donna Svei. All rights reserved.

Comments 4

  1. Not only san serif, but one stroke width throughout and looks like it was drawn with a compass (the circle maker, not the direction finder). Very, very boring, IMO. This is the best Google’s ad people could come up with?

  2. Flat design for global companies, Andy. 🙁

    Worldwide, people are accessing the Internet more and more through small devices. There are 6.8 billion cell phones for seven billion people. I couldn’t find a quick stat on how many people have computers, but not that many.

  3. I believe the decision for Google to adopt this all new style of font must have come from extensive research. If Google actually rank websites on search based on mobile friendliness why shouldn’t the font they decide to use be mobile friendly?

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