LinkedIn Skills Endorsements on Mobile

LinkedIn’s New Strategy to Make Skills Endorsements Meaningful

LinkedIn loves its Skills & Endorsements feature.

It’s using members’ input to build a global economic graph — an increasingly accurate, proprietary database of the global labor supply chain (more here).

Jeff Weiner wants to know what we all do — and if we’re any good at it.

So far, that hasn’t gone well for Jeff.

People don’t take LinkedIn skills endorsements seriously because they’re so easy to give.

The New LinkedIn Mobile Skills Endorsement

However, endorsements might be getting more meaningful!

Last week, I was on my LinkedIn mobile app endorsing one of my friends when this screen popped up — like the love child of Yelp and Lake Wobegon:


LinkedIn Mobile Skills Endorsements

Being a fangirl, I gave my friend three stars.

It didn’t occur to me at the time to ignore LinkedIn’s request or lie in my responses, but I could have used either of those options instead of giving serious answers.

LinkedIn told me my friend would never know I’d given her skill a star rating (but if she’s reading this, she probably does now).

There’s More

After I clicked “Next,” this screen popped up:

LinkedIn Skills Endorsements Star Ratings

LinkedIn wanted to know how well I know my friend.

Again, it assured me they would never display my response on LinkedIn or share it with her.

How Will LinkedIn Use This Information?

Which made me ask myself, “How will LinkedIn use this information?”

Does it go to:

  1. LinkedIn data scientists?
  2. SEO algorithms (they vary by LinkedIn product)?
  3. LinkedIn Recruiter subscribers?
  4. Policy and academic researchers (more here)?

They didn’t say.

Will they aggregate responses and display average/median scores for individual members’ top three skills, or all their skills?

They didn’t say.

The LinkedIn Star Ratings Look Like a Beta 

I’m curious to know if anyone else has run into this rating system?

I see it when I’m giving skills endorsements on my phone, but I don’t see it when I’m using my laptop for endorsements.

I can’t find anything about the star rating screens on LinkedIn Help.

LinkedIn has added a new page about “data collection” to its Help section here (update May 2018).

I haven’t seen a LinkedIn announcement about star ratings.

Like all new things LinkedIn, they’ll either roll it out or shut it down. Or both.

How Can LinkedIn Star Ratings Help/Hurt You?

In the meantime:

  1. If any new endorsements concern you, learn about your options here.
  2. If someone loves you, definitely ask them to endorse you via their mobile!
  3. Decide if you want to allow/prohibit endorsements on your profile (more here).

Then use your Linkedin mobile app to give a friend/colleague a private Sally Field moment:

Let’s Connect on LinkedIn

Please don’t hesitate to invite me to connect on LinkedIn here: Donna Svei, Executive Resume Writer.

The more I know about my readers, the better I can make my blog.

I write executive resumes and LinkedIn profiles. Save time. Look good. Get hired. Email me here for more information.

Updated August 2018.

© 2018 – 2019, Donna Svei. All rights reserved.

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Comments 6

  1. I see it on my droid LinkedIn app. It seemed that I could only endorse with endorsements we had in common, so I would be qualified to give the endorsement? Because some I couldn’t click on…

  2. Hi Donna,

    Yes, my experience is the same, when I give an Endorsement on my IPhone LinkedIn gives me the Rating System. When I give an Endorsement on my PC, I don’t get the Rating System.

    This is a very clever way that LinkedIn is collecting more data. Thanks for illuminating this new process for us!

  3. Ellie,

    People have told me they:

    1. Get the star rating on their mobile.
    2. Don’t get the star rating on their mobile.
    3. Get it sometimes.

    We’ll see where it goes!

    Thank you,


  4. Donna,

    Yes, it’s all about data now.

    Think of the value of a global economic graph for so many applications!


  5. Hi,

    Ok, now it happened to me while I was endorsing a friend. And, I noticed that when I was in closer relation to them on a skill (worked with them) the skill moved up above other skills in the list when I finished the endorsement. I don’t know if they stayed in the new order or not. But, that movement means something!

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