resume keywords

Awesome New Tool for Resume Keywords

Job seekers often ask me, “How do I identify resume keywords?” Until recently, that was a tough question for me to answer with an explanation that was easy for someone to operationalize.

While I could suggest they upload job listings into a word cloud, it’s a pretty crude tool. Word clouds tell you which words show up most frequently in a job posting, but counts aren’t necessarily proxies for importance.

Natural Language Processing for Resume Keywords

Thus, to solve this problem, I started playing with NLP tools several months ago and finally found one that’s ready for job applicants to use.

It’s called a parts-of-speech parser. You upload a job description, and it tags the parts of speech for you (nouns, verbs, adjectives, adverbs, prepositions). Once you parse a specific job posting, it becomes almost effortless to mine the keywords and phrases that matter to the applicant tracking system (ATS) and the hiring manager.

A Fresh Approach to Identifying Resume Keywords

BTW, I searched Google on “resume keyword* AND parts of speech” and “resume AND parts of speech” and didn’t get a single useful result. Thus, using a parts-of-speech parser to identify keywords is a new resume writing and job search approach!

My Favorite Parts-of-Speech Parser

I like Rewordify.com because of these stellar features:

  1. It’s free.
  2. If you can copy and paste, you have all the skills you need.
  3. It color-codes each part of speech.
  4. It lets you isolate one or more parts of speech.

How to Use Rewordify to Parse Job Postings

To parse a job posting, do this:

  1. Go to Rewordify.
  2. Copy and paste your job description into the big yellow box.
  3. Click “Rewordify text.”
  4. Click “Parts of speech” on the top horizontal rail.

To show you a sample result, I grabbed an Airbnb job posting for educational purposes. It looked liked this after I parsed it:

Rewordify colored-coded the text by:

  • Nouns (gray)
  • Pronouns (purple)
  • Verbs (red)
  • Adjectives (blue)
  • Adverbs (orange)
  • Conjunctions (pink)
  • Prepositions (green)
  • Articles (light blue)
  • Interjections (yellow)

Be aware that Rewordify makes mistakes. It’s good, but not perfect. So, use your judgment if you notice classification errors.

How to Identify Resume Keywords in Rewordify

Most resume keywords are nouns. Thus, if I’m mining a job posting for keywords, I want to look at nouns first.

To isolate the nouns in this posting, unclick every other part of speech on the top horizontal rail. That will leave you with just the nouns.

Nouns as Resume Keywords

The first paragraph of the Airbnb job posting looked like this after I parsed it for nouns:

With the nouns in the section highlighted in gray, the posting was easy to skim. Then, I red-lined keywords that recruiters might use to search an ATS or LinkedIn for candidates.

Industry keywords included travel, hospitality, [e-commerce] marketplace, and [software] platform. When I recruited, I might have searched for candidates for this job using any or all of those words.

I red-lined “around the world” and “191 countries” because they describe a global operation. When writing a resume, I would look for opportunities to present previous employers as global companies. Plus, I would consider listing the number of countries where they have operations.

I also noted words and phrases I might want to use in a resume to make it resonate with the job posting. Per research done at Stanford, deploying this type of linguistic similarity increases your chance of being hired.

While I haven’t shown screenshots and red-lines for the rest of the posting here, other noun categories/types of keywords that caught my attention included:

  • Previous experience
  • Hard skills
  • Soft skills
  • Responsibilities
  • Scope
  • Challenges
  • Deliverables/outputs
  • Job titles
  • Working relationships
  • Partner organizations

As you can see, once you make it easy to spot the nouns in a job posting, your resume keyword opportunities increase significantly.

LinkedIn Skills & Nouns

Note that performing the noun review described above will also help you find skills for your LinkedIn profile.

How to Use Job Posting Verbs in Your Resume

Moving on, while the verbs you find in job postings can be resume keywords that recruiters search for, I like them for another reason. They make terrific starter words for accomplishment statements.

10 favorite action verbs from the Airbnb posting included:

  • Align
  • Drive
  • Ensure
  • Evolve
  • Partner
  • Prioritize
  • Negotiate
  • Reengineer
  • Reimagine
  • Structure

Again, isolating the verbs makes it easy to spot the good ones. When you can do that, your opportunities to write compelling accomplishment statements also expand.

Using Adjectives & Adverbs in Your Resume

You can use adjectives and adverbs to describe industries, companies, and jobs. However, they get tricky when you use them to represent yourself.

Rewordify will help you identify the adjectives and adverbs in job postings. I suggest grouping them into two categories:

  1. Words that describe desirable candidates (i.e., you).
  2. Words that describe entities other than you.

Don’t tell prospective employers about yourself with adjectives and adverbs. Rather, exemplify their desired qualities in your resume’s accomplishment statements.

You can also use Rewordify to make a list of candidate characteristics like the one below. Then, share it with people who are writing LinkedIn recommendations and serving as references for you.

You can say, “These are some of the characteristics the company wants in the person they hire. If you think any of them match me, I hope you will mention them.”

Parsed from the job posting above, your Airbnb list might include:

  • Creative
  • Efficient
  • Influential
  • Intellectual horsepower
  • Interesting
  • Investor mindset
  • Proactive
  • Talented

Because many of those words represent opinions, they’re more credibly addressed by third parties than they are by you.

Prepositions

Next, and the last part of speech this post discusses, prepositions describe relationships between words. Because of this, they give subtle clues about your work style.

Thus, always parse job postings for prepositions. In reviewing the Airbnb job ad, the prepositions “with” and “across” popped for me — as in, working with others and across organizations. I would be sure to weave those words into a resume for the listed position.

The Resume Black Hole

Finally, while it’s smart to perform the analyses described above, you don’t have to use every keyword you identify to avoid the ATS black hole.

Recent research found that a 50% match with a job posting is as good as a 90% match for getting interviews. So, exhale and enjoy!

Questions

I haven’t analyzed the entire Airbnb job posting here. However, I think you get the idea of how to use Rewordify and parts of speech to help you identify resume keywords.

If you have any questions about resume keywords, I hope you will ask them in the comments below.

Image: designer 491

© 2019, Donna Svei. All rights reserved.

Comments 18

  1. This is an interesting new tool for job seekers. It requires only a little more work on our part, and looks worthy of a test drive.

  2. Hi Howie,

    I’ve been driving it for a while. I don’t leave home without it.

    It makes digesting job postings so much easier. It’s interesting how different parts of speech relate to different aspects of self-marketing and the job search.

    Thank you,

    Donna

  3. Donna, this is an amazing approach to selecting keywords to improve a job candidates success with ATS Systems, LinkedIn, and other Social Media.

    And it’s implications are not just electronic, human eyes (of the recruiter and/or hiring manager) will pick up the keywords they are looking for as well.

    I’m so glad you lead us, step by step, on how to use this tool. It may seem daunting at first, but I know it will yield amazing results and be worth the initial learning curve.

    I love the idea of identifying Action Verbs to start you bullet points with this process.

    And this is just brilliant:

    “Don’t tell prospective employers about yourself with adjectives and adverbs. Rather, exemplify their desired qualities in your resume’s accomplishment statements.”

    Using Rewordify (or other Parts of Speech Parser) to identify an employer’s desired qualities and then write bullet points to highlight a candidates matching qualities is just the kind of super-sleuthing you’re so fantastic at, Donna!

  4. Donna,

    Thank you so much. It’s actually super-easy to use.

    I’ve been working on how to parse job descriptions with different NLP tools for months.

    I’ve tried several categories. When I found this tool it fascinated me to see how the different parts of speech track to separate, important aspects of the job search. And to be able to isolate different parts of speech with a few clicks, wow!

    Donna

    #WordPerson #WriterAtHeart

  5. Oh man, this is awesome.

    At first my thought was, ugh, another thesaurus.
    And then I thought, huh, well ok, identify words by parts of speech. I’d do it another way.
    AND THEN Donna pulled the rug out from under me to say HOW to do fabulous things with all of these different types of words and now I think I have a fan girl crush on this article.

    Thanks Donna – you made this English major workforce professional very happy today.

  6. Christina,

    Thank you. I have found this so useful. I was excited to find Rewordify, which alleviates the pain of sorting words by type and lets me get right to the money keywords for my clients, plus so much more.

    This is a great example of a new, automated tool that pairs with a professional to make the professional more effective.

    Donna

  7. Love this, Donna! Super helpful for people in career transition (or anyone making a client pitch against an RFP, for that matter); I’m going to share far and wide!

    Kathy

  8. Kathy,

    I agree. Useful anywhere you want to be responsive to a set of requirements!

    Thank you!

    Donna

  9. Nice key wording tool Donna Svei, Executive Resume Writer. This discovery should help those #JobSeekers who are #VisualLearners. Keep sharing the good stuff.
    Kevin Turner @ TNT Brand Strategist LLC
    #TNTBrandStrategist

  10. Donna, you’re helping job seekers harness the power of the words that are locked in the Job Ad/Job Description. Your process and tool gives the job seeker a key to unlock the puzzle to show the patterns patterns that are almost impossible to see.

    Your comment is a great summary to grasp the power of this key:

    “When I found this tool it fascinated me to see how the different parts of speech track to separate, important aspects of the job search.”

    It was sitting in plain sight!

  11. Donna,

    It is a great way to deconstruct a job posting and mine it for different ways to communicate with recruiters and hiring managers on “their terms.”

    Thank you,

    Donna

  12. Donna, great tool made for English and I will try it out in Dutch job postings. I will register and try the words learning tool to look if it will understand Double Dutch. Thanx I was looking for something like this I hope!

  13. Erik,

    Thank you.

    I would guess there’s a similar tool for Dutch.

    Microsoft OneNote is a possibility, although its parser doesn’t let users select particular parts of speech to highlight. I started with it, noticed its deficiencies for my use case, and started googling to find other options. That’s how I got to Rewordify.

    It’s a great resume keyword and resume writing tool!

    Donna

  14. Donna,

    This is brilliant! Have you developed a webinar for this? I think it’s great for resume writers as well as “civilians” who insist on going at it alone. Also, although it seems a lesser focus above, it’s a great scaffolding for prepping references — which everyone either forgets or are not sure how…

  15. Kathryn,

    No webinar in the works, although I’d be happy to collaborate with NACE on something that would be available to all Career Services offices. It would be really useful!

    Thank you,

    Donna

Leave a Reply

Your email address will not be published. Required fields are marked *